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SNAIDERO - Kitchen Furniture.. ITALY

DESIGN FOR LIFE, PASSION FOR LIFE ALWAYS

The word design can refer to both a drawing and a plan. For Snaidero, creating a design means assuming the responsibility to first trace out and then develop a complete and harmonious idea about the world. With its dynamic and fully culturally-aware approach, Snaidero is able to channel the entire company process towards this end: manufacturing, the distribution of resources and customer relations. In all this there is a firm aspiration to contribute to the creation of a balance that is able to involve both subjects, the manufacturer and the consumer. Both of these subjects are however considered the only way Snaidero believes possible, on a human level, now more than ever at the centre of any conceptual and design approach. We have often set out to design socially responsible products and ended up designing socially responsible processes as well. It is now possible - and therefore necessary - to contribute to the design of responsible personal behaviour. Ours and yours, in full collaboration and according to different attitudes.

 

CHOOSING QUALITY, WITH NO COMPROMISES

Quality is not just a word for Snaidero: it is a value. And like you, we have never compromised on quality. Our aim has always been to improve your life, by improving the quality of the time and space dedicated to the kitchen in your home. This is a commitment and pact of trust that we have honoured for over 65 years, designing and manufacturing kitchens that are 100% Made in Italy. This means kitchens with extraordinary designs, made-to-measure and made using eco-sustainable materials and processes. The result of advanced technologies combined with craftsmanship in every single detail. The ideal choice and solid solution for those looking for a kitchen able to adapt to any space and stand the test of time. 

ECO-SUSTAINABILITY BY CONVINCTION, NOT JUST FOR CERTIFICATION

Aiming for sustainable growth. We see sustainable growth as an opportunity rather than a restriction. The opportunity to contribute, in our small way, to providing for the needs of the present without compromising the possibility of future generations to do the same. This is why we work hard every day to look beyond standards and certifications, orienting our decisions towards improving well-being in the home.

 

WE INNOVATE IN THE PRESENT IN ORDER TO DESIGN THE FUTURE

Customised solutions combined with solid design. In aiming for these clear objectives for the present and future, Snaidero draws on the experience and industrial skills of the entire Group. In this way it has been able to optimise the manufacturing process, develop new technologies and reduce waste. All this to be able to design even more creative, advanced modern products: an extraordinary commitment aimed at improving quality of life in the kitchen for everyone.

 

AT THE CUTTING EDGE, IN TERMS OF CREATIVITY AND PROCESSES

Over 65 years of experience in the world of kitchens told through our continuously evolving advertising campaigns. A long history of creativity, irony and being at the cutting edge. And quality of life. A truly Italian story.

 

RINO SNAIDERO BEGINS A GREAT BUSINESS AND FAMILY SUCCESS STORY

THE 1940S-'50S THE RECONSTRUCT
RINO SNAIDERO BEGINS A GREAT BUSINESS AND FAMILY SUCCESS STORY 

Soon after a devastating war for Europe and the Friuli region, few have the strength and courage to look beyond the rubble. Even fewer are able to plan for the future. Amongst these post-war pioneers we have Rino Snaidero, an uncompromising native of Friuli. This young man decided to take up the challenge and take what became the gamble of a lifetime.
A gamble not based on luck, but rather on intelligence and manual skill: on the virtue of work, in other words. And so it was that in January 1946 Rino did for the first time what he would continue to do throughout his long life: breaking with tradition by innovating. He broke with the family tradition and chose to become a craftsman and furniture maker. He did this by setting up and opening his workshop behind his father's house, in Deveacco, near Majano (Province of Udine). Significantly, on the 9th March of the same year he got married, thus also beginning his own family.
At this point Rino was struck by the desire to create jobs and stable and peaceful prospects for his fellow countrymen, and a future for his children. Without running the risk – which in those days was almost inevitable – of seeing them leave (both fellow countrymen and children) to take the difficult road of emigration. In this way, business and family interests coincided.
entrepreneur cuisine italienne Rino SnaideroRino employed sixteen people in his first workshop. In the beginning the Company only made bedroom furniture, and later also windows for the new homes being built, taking advantage of the opportunities offered by the “Ina Casa” program. Soon the workshop was no longer big enough. A new building was erected on the site of his father Francesco's vegetable garden, and in here were housed new machines that allowed him to further refine the manufacturing process. A process which, from craft beginnings, now became decidedly more industrial by the introduction of serialization. A house was rented in Deveacco di Majano (Udine), and was used to house the first permanent display of the Company's products.
In 1959, a crucial year in the Company's history and development, Rino made three very important decisions. He set up “Rino Snaidero & C.”, transforming what was essentially still just a workshop into a properly structured business. He settled once and for all on the manufacture of kitchen furniture exclusively, optimising and serialising the production lines in an industrial way. He invested his savings in a hectare of land in Majano (Udine), in what was then called viale Europa Unita and is now named viale Rino Snaidero Cavaliere del Lavoro (Cavaliere del Lavoro - literally Knight of Industry - is an Italian decoration given to important figures in industry). It was here, later, on 9th January 1960, that the Company's new industrial premises were opened.
If it is true that the virtues of an entrepreneur and pioneer must include foresight as well as courage, Rino Snaidero quickly understood the changes taking place and the evolving times and tastes. Just a few years after the war he realised that bedroom furniture was no longer a growth area. It was the first American kitchens, the new modular designs he had glimpsed in magazines, which then captured his imagination. The first domestic appliances were already revolutionising the conventional order of the kitchen space. The kitchen, thought Rino, will now have to be reorganised according to a new order and a new anthropological ideal. This challenge therefore came to represent for him, the newest, most interesting and most lucrative commercial and research frontier to dedicate himself to from then on.

 

WE INNOVATE IN THE PRESENT IN ORDER TO DESIGN THE FUTURE

Customised solutions combined with solid design. In aiming for these clear objectives for the present and future, Snaidero draws on the experience and industrial skills of the entire Group. In this way it has been able to optimise the manufacturing process, develop new technologies and reduce waste. All this to be able to design even more creative, advanced modern products: an extraordinary commitment aimed at improving quality of life in the kitchen for everyone.
 
     

Snaidero Rino Spa

Snaidero Rino Spa
Viale Rino Snaidero Cavaliere del Lavoro, 15
33030 Majano (Udine)

ITALY

www.snaidero.com